Marketing
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Market Research You are probably on my website reading this right now for two reasons: 1. Your marketing plan just isn’t working the way you would like it to and are desperately looking for that ‘edge’ OR 2. You just don’t have one! A Marketing Plan specifically looks in-depth at your advertising, sales messages and selling ideas. If you are committing for the long-term then a defined marketing plan is so crucial or you will just get lost amongst your competitors and wonder what just happened. Putting it bluntly, how serious are you in running your business profitably? |
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Planning and Strategy In any business there is waste (time and money) and in marketing you really need to try new things in order to find new fertile ground. However, over time this can lead to situations where too much activity is going on and where too great a proportion of the budget is being spent on new ideas. Brand Development If you have an existing identity that is just not “doing it” and needs to be updated or you would like to develop a new brand then I can help. |
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New Product Development - Innovation Creation Developing new products and services is a core function that every business needs to manage. It is a key requirement that you have a process for developing new innovative products. I can design a process with you to look for new uncontested market spaces in which to develop products, develop incentives for staff to develop new ideas, undertake market research to establish current benchmarks both in your market and in the wider marketplace. Loyalty and Service Developing loyalty and service is about your level or professionalism, brand and products, but more about your staff and your processes. I can work with you to identify key sources of complaints, develop a customer service vision and then put a plan in place to achieve this. In any business, looking after you customers and addressing any service issues you have is actually one of the most important jobs. |